The platform is rolling out a fresh option that allows them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global launch. This shift aligns with a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising channels on a competing service primarily display content made by AI. A considerable share of this material is deemed “AI slop”, a label for inferior, bulk-generated content that is frequently illogical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, including digital art to educational videos, and we want to provide users the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service identified as artificially created. Collectively, more than 100 m pieces of content are uploaded to the service each day, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Members will be capable of decrease or raise the level of AI-generated videos they watch by using the topic control setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the setting include politics, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require content makers to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will henceforth attach an “AI-made” label to content created with its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This measure is designed to stop users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is furthermore introducing a $2m educational fund for professionals and groups to produce educational content about using AI responsibly. This project will support charitable organizations dedicated to teaching computer science.
Platform Protection
The platform has supported its moderation strategy, following discussion over plans to cut jobs for numerous content moderators in the United Kingdom. TikTok is expected to reduce 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A company official explained that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content ahead of it has to be seen by staff. The platform announced a significant reduction in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
